As we glance again at 2016 and equipment up for a brand new yr, it is good to brush up on new developments within the authorized business. By new developments, I imply new know-how, as a result of the phrases have develop into virtually synonymous.Expertise has impacted our occupation dramatically in recent times, and it continues to take action at an accelerating tempo. In the event you’re not on the know-how bandwagon, you and your agency could have a tough time staying afloat.This reality is not a revelation. We have identified for many years that success in most industries comes right down to adopting new know-how. However doing so within the authorized occupation comes with its set of challenges.First, rules make change troublesome. Second, generally it is exhausting to know which new merchandise and approaches within the authorized business have worth, and that are simply hype.These challenges apart, corporations that do not embrace know-how could have bother attracting one of the best new authorized expertise. The income at legislation corporations clinging to old style methods will drop off as a brand new era of shoppers takes their enterprise to new-school, tech-savvy firms.What does it take to hitch the ranks of the new-school? There are six main developments to pay attention to going into 2017.Social networksSocial networking is the cornerstone of authorized business advertising and marketing. This reality should not be a shock. Rainmaking has at all times been about networking, relationship constructing and phrase of mouth. It nonetheless is; these strategies of their offline kind nonetheless construct practices. However if you happen to’re not working the web part, too, you are at a catastrophic drawback.
Social media has develop into a think about how shoppers select attorneys, in keeping with a survey taken this yr by FindLaw. In 2017, take steps to ramp up your social presence in your web site and weblog, on LinkedIn, Fb and Twitter. Doing so will maximize your on-line presence and aid you develop relationships over time.Your shoppers, prospects, and leads are on-line and checking social media repeatedly. Being a part of the social media panorama is not exhausting, however there are proper and mistaken methods to go about it. Put money into skilled assist this yr. Set a objective to get your social advertising and marketing plan up and working in 2017.Digital Legislation FirmsThese are corporations that may function wherever: A lawyer’s residence, a satellite tv for pc workplace, even from inside a Starbucks. Many attorneys have closed their downtown workplaces and work remotely. Expertise lets them do that with out hurting service or high quality. Distant work can scale back overhead and journey time whereas rising flexibility and bettering work/life steadiness. Plus, you may have the choice to lease workplaces or assembly rooms as wanted.The leap to digital does not must occur in a single day. Experiment by working remotely someday every week and see the way it impacts your productiveness and income. It might very properly present the sting your agency wants to achieve 2017.E-discoveryElectronically saved info (ESI) is now thought-about discoverable in courtroom. ESI contains e-mails, texts, on the spot messages, voicemails and different electronically saved info. What you might want to know: This technological actuality has modified the face of litigation. Attorneys can (and will) use digital companies to entry all varieties of data. And we have to remind our shoppers that their deleted texts and e-mails are retrievable.Authorized course of outsourcingOutsourcing authorized work to a vendor, legislation agency or abroad useful resource has develop into an more and more favorable development for legislation corporations. Streamlined by new know-how, LPO continues to chop bills and scale back workload overflow. It may be an enormous think about scaling your enterprise and managing workflow. LPO know-how corporations that market to the authorized business are on the rise. They will be coming after you in 2017 to current their case. After they do, pay attention.Opinions and testimonialsAdding constructive opinions to Google+, Yelp and Avvo is vital to rising your enterprise and managing your repute. 72 % of shoppers mentioned they trusted firms extra once they have constructive buyer opinions, in keeping with a BrightLocal survey in 2014. The variety of individuals studying on-line opinions is rising, so take steps to publish opinions in 2017. If you cannot get prospects to go on file, that is OK. In response to the info, shopper belief will increase even when the opinions are nameless.
Portals and on-line doc repositoriesCloud-based on-line doc repositories present safe, on-demand entry to data for you, your shoppers, and your staff members. You may retailer, arrange, view, and alter recordsdata.Extra prospects need on the spot gratification and entry to their paperwork and data. It is comparatively straightforward to arrange, makes for a greater shopper expertise, and might prevent time from fielding emails and sending attachments. Be sure your shoppers have this entry in 2017!So there you may have it. Six new developments that are not completely new, per se, however are more and more essential as our business ventures forth into the courageous new world of 2017.Attorneys prefer to err on the facet of warning. Many people are sluggish to embrace new know-how or rock the boat. Traditionally, we get hung up asking ourselves whether or not we will afford to take such dangers.However what we should be asking is: Can we afford to not?On the finish of 2016, the reply is a convincing no.